Effects Of Smoking On Young People Essay - 2281 Words

Content †¢ Background †¢ Introduction †¢ The causes o Advertisements and marketing o Peer pressure o Parent or role models smoke o It’s cool †¢ Health and effects o Health diseases o Waste of money o Waste energy †¢ Possible solutions o Nicotine gum o Advertisement on risk of smoking o Age limits of purchasing cigarettes o Warning labels o Awareness campaigns †¢ Reasons for quitting o Smoking is addictive o Smoking kills o Smoking is expensive †¢ Benefits of quitting o General health improves o More energy o Save money o Sense of taste and smell improves o Set an example for young people †¢ Conclusion CAUSES OF SMOKING ON TEENAGERS Background information Tobacco intake one of the main source of death that could be avoided worldwide, taking lives of 6 million people yearly and to reach approximately 8 million death per year by 2020 globally. It is imperative to note that, tobacco smoking has never had a safe level and majorly increases the risk factor for utmost chronic illnesses including blood disease, stroke, protracted respiratory diseases and most of the cancer related diseases. Mass-produced of cigarettes have become most common type of tobacco consumed by many, with a daily sale of up to 15 billion cigarettes a day, other kinds (like chewing tobacco available in southern part of Africa, partly in Asia - known as Shisha and Middle East) most of them are common in particular areas. The study has shown that the life expectancy of a smoking person is always lessen by sevenShow MoreRelatedThe Effects Of Smoking Among Young People1270 Words   |  6 Pagesof smoking amongst young people The tobacco industry has lured young people to start smoking by its advertising; they are unaware of the harmful risks that come about from smoking and the complications that arise. As for the industry the main goal is to make money; the value of the tobacco industry makes about 12.1 billion a year and around 66,000 jobs or more are linked to this industry. Young people are regularly exposed to these messages and therefore they’re persuaded to take up smoking as theRead MoreThe Reason to Increase the Age Limit of Smoking902 Words   |  4 Pagesdifferent diseases. Smoking cigarette is one of the worst problems our world is facing and the main reason for this term to be stressful is its consequence. Cigarette can cause different diseases that can directly or indirectly lead to death; â€Å"tobacco use is responsible for nearly 1 in 5 deaths in the united states† (cigarette smoking). Most of the time this consequence highly exists on young smokers or victims can be affec ted by the consequence because they started smoking young. In the United StatesRead MoreEffects Of Smoking On The United States976 Words   |  4 PagesSmoking Smoking, the drug killer number one is everywhere at this time, even government and enough information, which we can get almost everywhere cannot stop some young people. What forces young people to smoke? Why they risk their health just for cigarettes. Is it the addiction what make them smoke, or it is a societal pressure, or it is something else ? The second important question is that, what is the major and minor effect of smoking. I have many experiences with smoking, because using of thisRead MoreTeenage Addiction to Smoking1498 Words   |  6 Pageshealth of future generations. The hostile impact on young generations, addiction to smoking cigarettes is staggering. Smoking has taken an enormous toll on the minds and health of young teens around the world. Teenage smoking is an epidemic that has derives from several causes. Smoking in young teens has become more common this day in age. Smoking in young teens is most commonly brought about by peer pressure. According to an article Teenage Smoking, â€Å"At no other time in life is peer pressure strongerRead More Putting a Stop to Smoking1261 Words   |  6 PagesIt is shocking to know that there are about ten people who die from smoking every single minute, and nobody seems to have any idea about it. Indeed, there is â€Å"a growing gap between the real world and the academy† since people are more intellectual about things that are irrelevant to the real life and are ignorant of things that are imperative to live in the real world (Orr 310). Did you know that there are over four hundred thousand deaths caused by cigarettes and tobacco each year in the U.S.Read MoreHow Tobacco Advertising Influences Young People.1447 Words   |  6 PagesHow Tobacco Advertising Influences You ng People. At the age of fourteen, I had my first puff of smoke. Even before that I knew a lot of cigarette brands due to advertising. Since then I started smoking and when I went to cafeterias and clubs the people who were promoting cigarettes would offer me a new brand to try and gave me free packs of cigarettes and a lighter with their brand. They didn’t mind how old I was, they just wanted to give them away and promote their product. But except thisRead MoreHarmful Effects of Smoking806 Words   |  4 PagesSmoking has become very common and fashionable, especially among young boys. This habit usually begins at school when boys try to experiment with every new thing that they can lay their hands on. Despite the warnings given by doctors about the ill-effects of smoking, people continue to smoke. Smokers are addicted to it, and even if they want to, they cannot refrain from picking up a cigar or cigarette and puffing away. Some youngsters smoke for the sake of society and some feel that would make themRead MoreSmoking and Brain Cancer in Women: An Educational Flyer1257 Words   |  5 Pagesï » ¿Smoking and Brain Cancer in WomenEducational Flyer[The educational Flyer is designed to inform young women regarding the health issues caused by smoking. Smoking not only damages overall health of women but it can also cause brain cancer. The effects of smoking on health can also be transferred to children and may result into complicacies in pregnancy]2013 Smoking and Brain Cancer in Women Educational Flyer [The educational Flyer is designed to inform young women regarding the health issues causedRead MoreSecondhand Smoke Essay807 Words   |  4 Pagesharmful as smoking because it leads to a higher prevalence of cancer and heart disease, it affects children’s health, and harms nonsmokers since they are healthy. You ever thought if smoking was harmful to you or your friends? Is smoking really that good? Many years smoking has been proven to be harmful. Smoking takes control of your mind, body and physical appearance sometimes. Many smokers are starting to smoke now at a young age. Smoking isn’t only harmful to you but all the people around youRead MoreBans on Smoking in Public Areas1476 Words   |  6 Pages Imagine all of the people that die in accidents such as car crashes, fires, falls, and poisoning each year. If you add all of these together and then multiply that number by four, you get the number of people that die because of smoking each year! Smoking is the leadi ng preventable cause of death in the U.S. Each year more than 480,000 people die because of smoking. This is just one of the many reasons why I believe that cigarette smoking should be banned in public areas. I will argue this point

The Gap of Generations - 1190 Words

Logan Rose Davis English- 1302- 11618 July/5/2012 The Gap of Generations Morals and goals change throughout generations as they grow up and go through different events. Lorraine Hansberry wrote A Raisin in the Sun and in the play a man name Walter and his Mama fight throughout the story of how they should think about what is most important to the two people. Mama grew up in the early 1900s and how she was treated and what she had back then helped mold her in to the things she finds most important. Walter grew up where he has more chances to do stuff that his mother could never even think of. Mama and Walter have totally different out look at life between money and family. Mama’s values are pretty basic she just wants to keep the†¦show more content†¦Domina impassive how Mama Morals by saying â€Å"The audience will recall that Mama cares for all living things, even those that do not seem to thrive† (Dominica 3) just shows that Mama is family number one. Walter and Beneatha have a totally different mindset then Mama because of the way they grew up. The two children grew up in a different era then Mama they both were involved in racial eras, but in Walters and Beneathas era is more open time. The success and morels are bigger of the two children Walters morals is all about money rather than family because he thinks that money will make him into the leader of the family, and be able to get them anything they want. Beneatha is just like her brother that the basic is just not enough even her friend Asagai gave her a name that means â€Å"bread is not enough† (Hansberry, Raisin 1604) he is just saying that the basic stuff is just not enough for her she needs more. Success in Walters’s eyes is all about money, and it’s not all about him being greedy it’s just all about wanting to have more for the family. At the beginning of the play Walters’s son wanted fifty cents for school but when Travis asked his mom she said no then he asked Walter and he gave him the f ifty cents like it was nothing. Walter just wanted his son to look up at him and see that he is a big successful man. Hansberry wrote â€Å"When we first meet him, he does not wish to alter it; merely to change his position in it† †(Hansberry, WillieShow MoreRelatedGeneration Gap751 Words   |  4 PagesGENERATION GAP When you are as old as me now, you will have the same opinions as me - said my mother when we had a sensational discussion. I cant understand what she said. I thought much about it and I realized that we have many differences. So what is its cause? I think the main cause is the generation gap. Generation gap is a popular term used to describe the wide differences between members of younger generation and their older. A generation gap exists when older and younger people dontRead MoreGeneration Gap1781 Words   |  8 Pagesalways a generation gap between a generation and another one. Generation gap is a broad difference in values and attitudes between one generation and another, especially between children and their Parents. This can be defined as occurring when older and younger people do not understand each other because of their different experiences, opinions, habits and behavior. Generation gap isnt a new feature of our era or a new phenomenon but it has been existed ages ago. The idea of generation gap has beenRead MoreEssay on Generation Gap1384 Words   |  6 PagesEssay on Generation Gap How many times have you felt that your parents dont understand you, that they have no respect for you as an individual? How often do you shake your head in frustration and blame it on the generation gap? Parents! They are like aliens from another planet altogether! You and they are in different camps; strangers forced to live under the same roof Right? Wrong! There is a way of bridging what appears to be a yawning chasm. If you genuinely want to improve your relationshipRead MoreDistinguishing Generation Gaps1537 Words   |  7 PagesDistinguishing generation gaps There are several ways to make distinctions between generations. For example, names are given to major groups and each generation sets its own trends and has its own cultural impact. Language Use Generations can be distinguished by the differences in their language use. The generation gap has created a parallel gap in language that can be difficult to communicate across. This issue is one visible throughout society, creating complications within day to day communicationRead MoreConquering the Generation Gap825 Words   |  3 Pagespresident, Franklin Roosevelt, once stated, â€Å"There is a mysterious cycle in human events. To some generations much is given. Of other generations much is expected.† As generations come and go like the tides, the ocean of differences between them becomes clearer. Older generations differ from the current generation in their use of technology and their integration of educational methods. Older generations did not have the technological advancements and opportunities that are available now, nor did theyRead MoreThe Generation Gap is Creating Misunderstandings520 Words   |  2 PagesThe generation gap is another reason of creating misunde rstanding between the families that can affect their relationships. The passage, â€Å"The Generation Gap† describes how the young and the old people seem to be living in two very different worlds that are separated by different skills and abilities because of how the generation gap has affected them. From my personal observations, my family is very traditional. My family expects a lot from my brother and me such as staying within the same area asRead MoreGeneration Gap in Raison in the Sun740 Words   |  3 PagesA Generation Gap in a Raisin in the Sun There is a big generation gap in the book A Raisin in the Sun. There are three different generations all living in the same old cramped apartment. The family has been living in the apartment for at least forty years and has never been able to own their home. With this generation gap there is quite a lot of arguments and complaining. Walter and Ruth get into conflicts all of the time, and then there is Walter and Mama with their struggle for the money. TheseRead MoreThe Gap Between Generation Y And The Baby Boomer Generation1350 Words   |  6 Pagesâ€Å"Bridging the communication gap between Generation Y and the Baby Boomer generation. The purpose of this research was to answer one key research question: â€Å"How can the generational communication gap between the Baby Boomer generation and Generation Y be closed in order to allow them to have meaningful interpersonal communication?† According to Venter (2016), meaningful communication between the Baby boomer generation and Generation Y is important because these generations have connected channels ofRead MoreInfluence of New Technologies in the Generation Gap1088 Words   |  5 PagesGenerational gap refers to the differences between a younger generation and their seniors. Each generation developed in a different period, with different ways of living and with different ideals. Although these differences have been present throughout history, old generations have to be confronted at the cultural change which affects the actual society, particularly with the new generations X and Y. The basic purpose of this paper is to show that the development of medias and new technologiesRead MoreThe Gap Between Baby Boomers, Generation X, And Generation Y861 Words   |  4 PagesThe generation gap between Baby Boomers, generation X, and Generation Y is increasing within time which has caused them many issues at their work. With an age gap of almost 40 years between the oldest and youngest employee’s inside companies or firms, there are a vast range of perspectives, needs, and values. Baby Boomers were the first to be born between 1946 and 1964 and they represent 41 percent of the three groups. Then Generation X comes second with 16 percent, and they were born between 1956

Advanced industrial business management Free Essays

Globalization is actually the process of economic, technological, political and socio-cultural forces i.e. globalization refers to the adaptation or development of values, knowledge, technology and behavioral norms across different societies and countries around the world. We will write a custom essay sample on Advanced industrial business management or any similar topic only for you Order Now The characteristics of globalization are mostly linked with global networking (i.e. internet, electronic communication or technology and many more) with interflow of information in the economic, social, political and cultural learning areas, interflow between international alliances and competitors, international collaboration and multi-cultural integration and global village and technology. Globalization amplifies the cultural diversity of an organization and the company needs to be aware of the culture diversity within the organization so that they can guide the managers when they take decisions. Managers need to further their contributions to the organization by being informed about cultural differences among the company’s international operations. The company’s role is not to object to or block technology transfers or other innovations to facilitate them. The growing globalization of business also means grater movement of employees among countries. (Edwards, 2006) Global Expansion Companies large and small believe in global expansion and the companies find that thinking globally can provide them with a competitive edge over their competitors. International markets provide many opportunities for companies to expand themselves. Large companies are the ones who carry out international business . Companies who are global or in the global or stateless stage of international development transcend any single home country. The companies operate in a global fashion, making sales and acquiring resources in countries where the cost is the minimum and where a lot of business opportunities are there. At this stage, companies have their offices located at different locations around the world with total control and ownership. The companies that operation internationally encourages free flow of ideas, products, manufacturing and marketing among countries so that they can achieve great efficiencies. (Daft, 1997) Ways to Expansion There are different methods of global expansion for any large company. All companies have a couple of ways in which they can expand their business globally. One if the ways a large company can expand itself it through seeking out cheaper sources for supplies and looking for cheaper suppliers who would supply the company offshore, this process is called the outsourcing method. Another method for a company to expand globally would be by developing markets for the company’s finished products outside the company’s home country, this may include licensing, direct investment or even through exporting etc. This kind of method is called the market entry strategy where the company introduces itself and its products for selling in a foreign market. What happens is that the most companies start with exporting and they work up to direct investing in the foreign market. The different ways for a company to expand itself globally are as follows:- Outsourcing Outsourcing here is being referred to as global sourcing or outsourcing, basically means engaging in the international division of labor so that the production of the company’s products can be done in the cheapest sources and supplies available to the company. For example, the company may take away a contract from a domestic supplier because the supplier was providing the company with expensive materials and can replace it with a supplier in Far East because that supplier is providing with the cheapest material for the production of the products. Outsourcing is mostly conducted by the company so that it can increase its profits. (Fullmer, 1983) Exporting With the help of exporting the company can maintain its production facilities within the home nation and then transfers the product for sale in the foreign market. Exporting basically helps the country to market its product in other countries at modest resource cost and with very minimum risk for the company and the country. There are some large companies that usually do not want to be involved in any kind of investment in the foreign market, therefore for such companies who want to expand globally usually export their product to the foreign markets like Gerber Scientific Inc. (high-tech equipment supplier). Licensing With the help of licensing a company in one country makes certain sources available to companies in another country. These resources include technology, managerial skills, patents or even trademark rights. Franchising is a form of licensing in which the franchisor provides foreign franchises with a complete package of material and services, which include equipment, products, product ingredients, trade mark and trade name rights, managerial advice and a standardized operating. Some of the best known international franchisors are the fast foods chains and coffee shops like Starbucks, Costa Coffee, Burger King, Dunkin’ Donuts, KFC, Pizza Hut or McDonald’s. Licensing and franchising offer a business company relatively an easy access to international markets at low costs, but the limit its participation in and control over the development of those markets. (Fullmer, 1983) Direct Investment Direct investment can be described as a higher involvement of the company in an international trade. Direct investment means when the company is involved in managing the productive assets, which distinguishes it from the other entry strategies which stops less management control. Joint venture is a also a part of direct investment which can be defined as a variation of direct investment in which the company would share costs and risks with another firm to build a manufacturing facility, or to develop new products or even to set up a sales and distribution network. (Fullmer, 1983) Conclusion This paper basically stresses on the growing importance of an international or global perspective of the company that how it can expand itself. Large companies that have been a huge success in their home countries have begun to expand their business overseas and are preparing themselves even now to withstand domestic competition from the foreign markets competitors. Business in the global arena involves risks and difficulties that have to be faced by the company’s management. References Daft, R.L. (1997) â€Å"Management†. Orlando: The Dryden Press David Roman (2008), Going Global, Available from http://www.eetimes.com/global/, on 5th December’08 Edwards, W. (2006), ‘Why go global? Compelling reasons to expand internationally’, Available from http://www.allbusiness.com/retail-trade/4017371-1.html, on 5th December’08 Fullmer, R.M. (1983) â€Å"The New Management† New York: Macmillan Publishing Company How to cite Advanced industrial business management, Essays

Title Proton Holdings Bhd Case Study †Free Solution

Question: Discuss about the Case Study for Proton Holdings Bhd. Answer: Introduction This paper describes the various aspects of the Proton holdings. The objective is to evaluate the depth analysis of the Proton car in Malaysia. It enables to determine the key issues, mission, vision objective statement, environment analysis, internal analysis, evaluation of current strategies, TOWS analysis, proposed of alternative strategy and strategy evaluation. Proton missions is to become a leader in products, service and solutions that fulfill our requirement. Proton vision is to provide a clear picture of doable and what we design to achieve. Asia is a big market for the Proton car at the current situation. Background: Proton Holding is a Malaysian car producer company that headquarter located in Subang Jaya, Selangor(Malaysia). It was founded in 7 May 1983. It operates in at least 26 nations. It delivers cars and car parts in Malaysia market. (Proton 2016). It was sold right hand drive market in New Zealand, Singapore and the United Kingdom. Proton has commissioned CKD plants in Vietnam, Iran, Philippines, China and Indonesia. Share price down is main challenge of the Proton car and Proton launched new model of car to survive in the market that indicate good sign of its growth and development in the market. (Davidson 2015). Vission, Mission and Objective statement: The vision of the Proton is to know for innovative services, responsiveness, reliability and exemplary conduct. Proton's mission is to committed to a culture that promotes strong business ethics in all stages including competitive costs, delivering quality services, action, dealing with our vendors and employees. The objective statement is to spearhead the automotive industrialization process and production sectors, along with upgrade technology within the Proton car in Malaysia. Proton objective is the SMART because they are helpful to survive in the current comepetitve automotive sector. (Fuller et al 2009). Key challenges or issues: These are the significant key challenges or issues in Proton car that described below: The key issues with Proton car is that its share price fell to 21.2% in 2012 from 26% in 2011. In 2014, Protons share price slid to 19%. So, they desire to launch new car model to raise their sales in the current competitive market. (Davidson 2015). The Toyato and Honda is the main competitive in the market that is big challenges for the Proton to survive in the competitive market. (Mahalingam 2014). Proton brand is notorious for sales growth. They were recalling close to 100000 of its vehicles from the Preve, Suprima, and Exora model, due to a cooler hose issues in the car model. (Ahmad 2016). External business environmental analysis: It will determine the PESTEL and SWOT analysis of the Proton car. PESTEL Analysis: It covers the political, economical, social, technological, environmental and legal factor that affected the Proton car in Malaysia that is described below: Political: It is the significant factor that affected the Proton sales in the current competitive market. Proton prices are kept lower to a foreign producer by protectionism. It is possible by the political certainty in Malaysia. The environmental regulation in Malaysia can be found during the British colonialism that presented the environmental standards about the agriculture and mineral to European countries. Further, political certainty is the significant part of the Proton that affected the growth of it. The Malaysian country has a good political condition as well as business growth perspective. (Davidson 2015). Economic: Proton sales are fall year by year due to different economic condition, the worldwide financial crisis affected the Malaysian financial status in the automotive sector. The Malaysian government is expecting a slow economic growth for the nation that can affect the buying behavior of the customers. Due to the AFTA, it has raised the competitive in the market that will impact the performance of the Proton. Protons created a car as per consumer segmentation. The Proton car sales are expected to fall by 12.4 percent in 2009 due to economy uncertainty. (Davidson 2015). Social: It is the another significant factor that affected the Proton holding. The population is the significant factor that affected the automobile industry. In 2008, the nation has a total of 27.5 million citizens. It will provide a huge market for the Proton car. The ratio of car ownership in the nation is high that presents that people are taking interest to buy cars in their lives. Malaysian purchasing power parity is an approximately $525 billion in 2013 that raise the sales of it. (Chapman 2015). Further, it is a national brand that is popular in our local market. So, customer prefers to buy the Protons car. It has well-established transport network such as rail, road and air network that affected the social factor of the Proton car. (Ahmad 2016). Technology: Technology is the significant factor that affected the Proton car. The development in technology is the beneficial for the performance and position of the company. Technology is the demand of the current market that affected the sales of the Proton car in the automotive sector. (Ahmad 2016). Further, Proton has high potential to grow in the competitive market due to technological innovation. Proton technology requires permission from the Malaysia Ministry of Science, Technology and Innovation (MOSTI). MOSTI focuses on five fields such as sea to space, industry, ICT policy, biotechnology, core science, and technology. (Felker, Jomo Rasiah 2013). Environment: Proton holding environment affected the car segment sales and growth in the current competitive market. It is the significant factor of the Proton car. Different environment culture affected the future of the Proton car. A positive environment affected the Proton car business model in the competitive market. (Proton 2016). Legal: It is the significant factor of the Proton car. Malaysian country has to follow many legal activities that to run their car business in the market. A legal procedure helps to survive Proton car business in the Malaysian market. Protons committed for safety and environmentally friendly cars. (Davidson 2015). SWOT Analysis: It covers the strength, weakness, opportunity and threat of the Proton car. Strenght: Malaysian people are familiar with its brand. So, the car manufacturer has support from the government that is considered as the significant entity in any business environment. It has a huge distribution network that helps to raise the sales of the Proton cars in Malaysia market. It delivers varieties of product car in the market that attract new customer of it. (Davidson 2015). Weakness: It has a low brand image in the local market that is the signifcant strength of it. Proton used high technology in their car manufacturer. So, it is costly for the customer that is a weakness of it. Proton has different kinds of issue in their inability to retain and cultivate talent. Due to this reason, the Proton is lacking in abroad operations. It is the lack of original products and limited products due to an innovative model of it. (Proton 2016). Opportunity: It has a high demand of the product in the market that is the significant opportunity of it. It has a good opportunity to expand their business in international market. Malaysian government supports the automotive sector. So, the Proton has good future in the market. (Davidson 2015). Threat: Proton has a lot of competition in local and abroad market that is a threat of it. Proton has a lot of substitute products in the market that is another significant threat of it. Proton has fast and advances technology changes that are threat of its fast growth in the market. The economic downturn is a decreasing car sale of it. (Davidson 2015). Strenght Weakness Variety of products Good corporate governance Good support from government A huge distribution network Low brand image in local market High cost due to advance technology operation Vulnerable to raising material cost Opportunity Threats Expand business in worldwide market High demad for the products Malayasian government support Rivalry- local and abroad products Huge substitute products in market Fast and advanced technology changes (Source: Fuller et al 2009) Internal business environment analysis (Porters 5 five forces): It covers the following parts that are described below: The power of buyer: Protons buyer will select the lower price car. It is the significant five forces industry analysis. Protons have a high quality car that is success reason behind it. Customer prefers to buy the car due to low high quality with lower price. (Ahmad 2016). The power of suppliers: Few dominant suppliers is the significant forces of the Porters five forces. Proton doesnt face serious issues from the supplier sides. It has secured channels through the government. An automotive industry is connected to safety and quality of life that is possible by the suppliers. (Fuller et al 2009). The threat of new entrants: It has a significant factor of the Porters five forces in the industry. New organizations are coming on the market that is the main threat to the Protons growth and development. It has high capital and investment is needed for an automotive industry. Lack of availability of the distribution channels is the significant part of the Protons car. (Ansari 2016). The threat of substitutes: Sometimes automotive sector has the main threat with a substitute of the same segment products. Protons car has few substitutes in the market that reduce the growth and development of the organization. It is the significant threat of substitute that helps to survive in the competitive market. (Plunkett 2008). The threat of existing rivalry: The competition is raised due to high exit and human resource. Proton car has a lot of competition in the market. So, they are unable to popular in the whole market leader. (Ahmad 2016). Protons has some more competition in the market due to their competitor's companies such as Toyota and Honda that are described below: Category Brand Luxury Executive Family MPV Compact Proton - Perdana Waja Exora Savvy Toyota Camry Altis Vios Avanza Wish Yaris Honda Accord Civic City Stream Jazz (Source: Chapman 2015) VRIO analysis: Internal analysis of the Proton covers the value chain analysis that is described below: Protons value chain analysis (VRIO analysis) is a range of activities carried out in order to take products and services from design, customer, and production. Proton has the caliber to import quality parts from its strong abroad suppliers. An automotive industry has allowed the organization to develop distribution networks within Malaysia. They should outsource this operation to vender to become a more complex organization in this industry. It ensures that they are able to distribute products to remote regions that are a source of competitive advantages. (Shuman 2016). Further, Proton brand allows the organization to enjoy low demand for marketing. Proton has the caliber to develop a strong brand name and public relation due to their partnership, sponsorship, and quality product offering. The proton quality and brand image allowed it to develop the stronger brand image. (Proton 2016). VRIO framework will analysis that how it is managing its resource. The analysis will cover the Proton human, financial, physical and intangible assets. This analysis is performed with the valuable and organized in its use of this resource. (Plunkett 2008). Resource Valuable Rarity Imitability Organization Remarks Human asset Average Financial Very good Physical assets Excellent Intangible asset Average (VRIO Framework, Source: Plunkett 2008) Evaluation of current strategies: Protons adopted several significant strategies in the areas of product services, research development, manufacturing, quality management, shareholders, human resource, business associate and sales distribution. Product service includes customer oriented and developing new innovative strategies. Research development includes conduct projects by collaboration with Malaysian, development of new low cost and raised fuel efficiency. (Gin 2009). Manufacturing includes a flexible system and a joint venture with other national. Quality management includes three stage line inspection such as fitting exterior and interior car, dynamic appraisal of drivability and final inspection to deliver customers. Shareholder strategies include investor relations program. Human resource strategies include reward, retain the best staff and development communication of policies that affected staff. The business associated strategy includes alliance opportunities that deliver ideas into Asian, South Amer ican, North American and European market. Sales and distribution strategy of the Proton includes strengthening of domestic sales, improve customer service and international expansion plants. (Chapman 2015). Ansoff matrix: Ansoff matrix is composed of four strategies such as penetration, product development, market development and diversification. Market penetration is related to existing automotive market with car model. Product development is related to existing and new car product of the Proton. It occurs when strategy is developing a new product in same market. Market development is related to existing and new market product of the Proton that occur when the Proton car is tweaking the product to new consumers. Diversification is related to new market and new product of the Proton car. (Stone 2001). [Ansoff Matrix, (Source: Hanlon 2013)] Strategic clock: It is helpful to analysis the competitive position as compare to offerings of competitors. It presents eight strategies in four quadrants through axes of price and added values. This strategy is helpful in Proton car because it helps to survive in the competitive market as compare to other car organizations. (Chapman 2015). [The strategy clock, (Source: Chapman 2015)] Merger acquisitions (MA) strategy: It will help the growth process of the Proton car. It will helps Proton to get new technology, operations and market to reduce cost. The risk of failure is a proper planning and analysis to handle the Proton holding business. (Stone 2001). Benchmarketing for automotive sector: Benchmarking is the process that provides best practices from other organizations in the perspective of the quality, time and cost. It identifies the best organization in the automotive sector on the basis of three years benchmarketing survey. (Source: Automotive Tax Insight 2013) Proposed of alternative strategy: Proton should develop the innovative car to raise the sales of it. It will help to increase the share price in the competitive market. Proton should maintain coordination between the mission, vision and statement objective to survive in the competitive market. (Anand 2016). Further, it helps to handle the uncertainty of the Proton car sales and development growth in the future. If the Proton will face a lot of competition in the market. Then, the proposed alternative strategy will help to improve in it. So, the proposed alternative strategy will help to survive in the current competitive market. Proton changed its strategy from cheap cars to world standard car manufacturer that would be beneficial for the organization growth and development. It is a beneficial strategy for the future growth of the Proton car due to deliver cars as per customer requirement. (Tan 2007). Conclusion From the above analysis, it can be concluded that clear key issues, mission, vision objective statement, environment analysis, internal analysis, evaluation of current strategies, proposed of alternative strategy and strategy evaluation as well as high ability to adopt new technology in Proton can help it to maintain its competitive position in the Malaysian market. Proton has worked with the philosophy of producing the right car at right market, at the right cost and at the right time. Proton is one of the first car manufacturers in Malaysia that established strong identification in the automotive market. Feasibility is related to Proton finance that came from total revenue of the Proton car sales. Acceptability is related to stakeholder that engage in the Proton business. Suitability is related to the Proton proposed strategy address that will help to survive in the competitive market. Recommendation: These are the significant recommendation for the Proton car that is described below: Proton should be independent with strategic partners who will provide technologies for improve quality and reduce the cost of the car. Proton technology helps to fulfill customer desire or needs. (Anand 2016). Proton should increase the export of manufactured cars to the AFTA members such as Philippines, Singapore, Indonesia, Brunei, Thailand, Myanmar and Vietnam. It will raise the sales of the Proton. It will help to raise the sales of the Proton car outside the Malaysian market. (Ahmad 2016). Proton should adopt repositioning strategy to diversity from existing market by uncovering new applications. Repositioning means Proton can segment the situation to become realistic. (Anand 2016). Proton should develop a new product line that innovative for the provider as opposed to the marketplace. It will satisfy the different kinds of the customers. (Plunkett 2008). 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